Creating social media updates that provide real value for your audience can be challenging. A solid plan can help you stay on track with your content schedule. It’s important to focus on topics that will resonate with your target audience, so they are more likely to engage with you. Posts that provide helpful tips, insights or entertainment will attract more followers than pure self-promotional content.
a). Instagram Broadcast Channels Gain Visibility
Instagram has made it easier for creators to create and share broadcast channels, making it easy for brands to expand their reach on the platform. This is a great opportunity to build brand awareness and drive engagement with your community.
b). Reddit Embraces More Comments Analytics
Reddit is expanding its comments metrics, giving more insight into what drives engagement on the site. This could help to prevent insightful, informative comments from getting lost in the mix of troll-based content.
c). LinkedIn Introduces New Metrics for Post Performance
LinkedIn is adding some new metrics to its profile feed that will give users a better understanding of how their posts are performing. They will show a rolling update of how many views and interactions a post has received over time.
d). TikTok Launches Own American Idol-Style Singing Competition
In partnership with iHeartRadio, TikTok is launching their very own version of the popular singing competition, Next Up. This will be available through livestreams, in-app clips and a dedicated app channel. They are also introducing a new Search Ad Placement that will allow brands to extend their reach and boost engagement on the platform.