Social media never stands still, and staying informed about updates is critical for marketers to connect with audiences in fresh ways. Whether it’s Instagram’s carousel expansion or LinkedIn’s video push, new features and tools enable brands to adapt their strategies and stay competitive.
Keeping Up With Social Media Updates
1). Musical profile updates: This latest TikTok feature lets users add music to their profiles, fostering unique personality and branding. This is an opportunity for creators to experiment with different content styles and engage with niche communities.
2). Instagram Map: This update appears as a tab in the DM inbox and allows users to share their last location. This gives followers more control over their privacy and helps brands create more meaningful conversations with their audience.
3). YouTube’s Fresh Idea Generator: This tool assists creators with content ideation by helping them frame their ideas around a problem/solution format, reinventing top-performing content, riding trends, polling their audience, flipping standard advice, or leveraging search data. It’s a great way for creators to stay consistent and relevant, driving engagement and channel growth.
4). Google Discover Expands to Include X, Instagram, and YouTube Shorts: This update increases exposure for creators on the platform by including their videos in Google Discover, reaching a broader audience outside of their native apps. It also helps them reach more followers by adding their name and username to their videos.
5). Threads Share to WhatsApp Status: This feature enables creators or personal users to share their status updates on Threads to WhatsApp as well, expanding visibility across apps and allowing them to leverage their content strategy with a little extra effort.